Brand guidelines · v1 · October 2026
The PayTravel brand
PayTravel does bookings and payments for group trips, done for you. The brand should feel like the moment a trip is full and paid: light, clear, ready to go. Partners and press can use everything on this page.
Logo
The logo is the arrow mark next to the name in Plus Jakarta Sans SemiBold. The arrow is a paper plane in flight: a trip that's leaving. Use the SVG files wherever you can.
Mark
Use the mark alone only where the name is already visible or there's no room: app icons, avatars, favicons. In one-color versions the fold is the same color at 60% opacity.
Clear space and size
Keep empty space around the logo at least the width of the mark's fold (half the mark). Don't use the full logo smaller than 96 px wide on screen or 25 mm in print; below that, use the mark alone (16 px minimum).
96 px logo
16 px markColors
Coral is the brand. Use it for the one thing you want people to click, not for decoration. Most of a page is White and Ink. Green only means money that has arrived. Click a color to copy it.
Rough balance on a page: mostly White, Ink for text, a little Coral.Typography
One family for everything: Plus Jakarta Sans (free, Google Fonts). An optional Instrument Serif Italic accent for one word in a big headline, never in body text.
Every departure full and paid.
Group trips, booked and paid
Travelers pick a date, pay a deposit and get a confirmation. You see who paid and who still owes, without chasing anyone on WhatsApp.
Deposit €300 · Balance due 30 days before departure
| Style | Font | Size / line | Weight |
|---|---|---|---|
| Display | Plus Jakarta Sans | 56 / 1.05, −2% | 700 |
| Heading | Plus Jakarta Sans | 28 / 1.2, −1% | 600 |
| Body | Plus Jakarta Sans | 17 / 1.6 | 400 |
| Small | Plus Jakarta Sans | 14 / 1.5 | 500 |
| Accent | Instrument Serif Italic | Same as heading | 400 |
Plus Jakarta Sans on Google FontsInstrument Serif on Google Fonts
Voice
We write for small travel agencies and trip leaders, in English and Spanish. Always "PayTravel", one word, capital P and T.
Say what happens next: price, deposit, date. No jargon.
Pay your €300 deposit to save your seat.
Leverage our seamless booking ecosystem.
Talk like a trip leader to a friend, not a bank.
You're in. See you in Lisbon.
Your transaction has been processed.
Short sentences. Real numbers. No hype.
Every departure full and paid before you leave.
The #1 revolutionary travel platform!
Imagery
- Real groups on real trips: people together, outdoors, natural light.
- Warm, slightly bright color. No heavy filters, no stock handshakes.
- Never present a generated or stock image as a real departure.
- Product screenshots on White or Gray, with 12 px rounded corners and no device frames.
UI basics
Rounded, calm and light. On the website and booking pages, one Coral button per screen and the rest stay quiet. In the organizer dashboard, primary buttons are Ink so Coral never reads as "delete"; Coral stays for the logo, focus rings and progress.
| Radius | 8 px buttons and inputs · 12 px cards · 24 px big panels · pills only for small badges |
| Spacing | 4 px grid (8, 12, 16, 24, 32, 48) |
| Borders | 1 px Line (#DDDDDD); cards on white get a soft shadow |
| Backgrounds | White everywhere, website and dashboard; Gray only for subtle areas |
| Links | Ink, underlined; Coral Deep on hover (Coral is too light for small text) |
Icons
We use Lucide outline icons at 1.75 stroke, in Ink or the text color. Coral only when the icon is the action.
Do and don't
Downloads
Favicons and app icons
Press or partnership questions: press@paytravel.co. Please don't use the PayTravel name or logo in a way that suggests we organize, insure or endorse a trip.